Healthcare · hybrid primary care & digital health
Strategic PR made hybrid primary care visible, understandable and socially relevant.
Executive summary
PulsPR positioned Gezond.nl’s hybrid care model as a trusted, future-ready extension of high-quality primary care — not a replacement, but a reinforcement.
The challenge
Primary care is under pressure from workforce shortages, rising demand and longer waiting times. The challenge was to build trust and explain how digital care strengthens rather than replaces GP care.
The strategic question
How do you position hybrid primary care as a trusted and future-ready response to the challenges facing primary care?
Our approach
A strategic PR approach centred on social relevance, positioning Gezond.nl around hybrid GP care, digital access, AI-supported triage and patient-friendly innovation.
Results
40% fewer physical GP visits through hybrid care
AI-powered symptom checker for GPs
Multiple relevant media moments around primary care
Timeline
Positioning and trust building, followed by data-led news creation, media relations and thought leadership.
Strategic impact
By consistently connecting technology to quality, accessibility and trust, Gezond.nl was positioned as an example of future-ready hybrid care.
Media & publications
Coverage included Skipr, ICT&health, Zorgen.nl, Assistentensite and Letselschade.nu, supported by several newsworthy moments in primary care.
Our contribution
Strategic positioning · Earned media · Thought leadership · News creation · Media relations · Reputation management
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