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Services & pricing

Enter the Dutch healthcare market with a credible position.

PulsPR helps international healthtech companies sharpen their position, explain complex innovations and build trust with Dutch media, healthcare leaders and other decision-makers.

Choose the collaboration that fits your current challenge: define your direction, create momentum or build your reputation over time.

Book a strategic introduction

Explore the options

Services & pricing

Enter the Dutch healthcare market with a credible position.

PulsPR helps international healthtech companies sharpen their position, explain complex innovations and build trust with Dutch media, healthcare leaders and other decision-makers.

Choose the collaboration that fits your current challenge: define your direction, create momentum or build your reputation over time.

Book a strategic introduction

Explore the options

Strategic PR Work Programme

From direction to a practical PR plan.

€4,500 excluding VAT, where applicable

Best suited for

Founder-led healthcare and healthtech companies with strong foundations that need senior guidance to make their story PR-ready and practical.

Includes

• Four strategic working sessions, including preparation and analysis

• A sharper PR narrative and spokesperson framework

• Three prioritised media and thought-leadership angles

• One fully developed pitch and a targeted media list

• A practical first-outreach plan with follow-up advice

Timeline

4 to 6 weeks

Scope

Outreach and direct contact with journalists are not included. The organisation handles these or commissions them separately.

Outcome

A sharp PR story, concrete media angles and an actionable plan for focused external communication.

Discuss the work programme

Positioning & Evidence Sprint

Build a story that stands up to scrutiny.

From €7,500 excluding VAT, where applicable

Best suited for

Organisations positioning an innovation, new direction or complex proposition for leaders, professionals, purchasers, partners and media.

Includes

• Strategic intake and stakeholder interviews

• Market, audience and stakeholder analysis

• Review of evidence, results and claims

• Core narrative, key messages and three priority themes

• A 90-day communications roadmap and final presentation

Timeline

4 to 6 weeks

Outcome

A distinctive position and evidence-based story that guides PR, sales, stakeholder communication and growth.

Discuss the strategic sprint

PR Momentum

Make one important story relevant and visible.

From €15,000 excluding VAT, where applicable

Best suited for

Organisations with a launch, study, partnership, funding round, proven innovation or societal development with national or sector relevance.

Includes

• Strategic intake, news-value analysis and positioning

• Campaign narrative, key messages, press materials and pitches

• Targeted outreach to relevant national and trade media

• Thought leadership and spokesperson preparation

• Monitoring, evaluation and next-step advice

Timeline

8 to 10 weeks

Outcome

A credible public position and focused momentum among media, healthcare leaders and other relevant stakeholders. Earned media cannot be guaranteed; scope, capacity and external costs are agreed in advance.

Discuss your PR moment

Strategic Reputation Direction

Senior PR direction without building a full agency team.

From €3,750 per month excluding VAT, where applicable

Best suited for

Healthcare and healthtech organisations with in-house communications or marketing capacity that need senior strategic direction and reputation advice.

Includes

• Ongoing PR and reputation strategy

• Two strategic sessions per month, with preparation

• Advice on opportunities, risks and key moments

• Review of up to two priority stories, pitches or assets per month

• Prioritisation, roadmap updates and limited email consultation

Minimum term

3 months

Scope

Daily delivery, ongoing content production, design, research and extensive media outreach are excluded and quoted separately where needed.

Outcome

Continuity and senior strategic direction without the cost and organisational burden of a traditional full-service agency.

Discuss reputation direction

AI Discoverability & Reputation Scan

See how ChatGPT, Gemini and Google AI describe, compare and recommend your organisation — and which sources shape that picture.

From €3,950 excluding VAT, where applicable

Best suited for

Healthcare and healthtech organisations seeking stronger visibility and credibility in AI search results.

Includes

• Baseline assessment across 25–40 relevant searches

• Comparison with up to three competitors

• Analysis of visibility, sources and inaccuracies

• Review of website, expertise, cases and evidence

• Priority plan for content, PR and technical improvements

Timeline

Minimum 2 weeks

Scope

Exact priorities, capacity and deliverables are agreed in advance in the proposal.

Outcome

Clarity on where the organisation is visible, where trust is lacking and which actions will have the greatest impact.

Discuss the AI reputation scan

Stakeholder Support & Adoption Sprint

Build a shared story before healthcare innovation stalls.

From €9,500 excluding VAT, where applicable

Best suited for

Healthcare and healthtech organisations implementing, scaling or building broad acceptance for an innovation.

Includes

• Interviews with relevant leaders, professionals or partners

• A core story tailored to each priority audience

• Clear explanation of value, evidence and responsibilities

• Ambassador and expert strategy

• Communications roadmap for implementation and scale-up

Timeline

4 to 6 weeks

Outcome

A shared story and practical approach that strengthens trust and accelerates adoption.

Discuss the adoption sprint

Strategic PR Work Programme

From direction to a practical PR plan.

€4,500 excluding VAT, where applicable

Best suited for

Founder-led healthcare and healthtech companies with strong foundations that need senior guidance to make their story PR-ready and practical.

Includes

• Four strategic working sessions, including preparation and analysis

• A sharper PR narrative and spokesperson framework

• Three prioritised media and thought-leadership angles

• One fully developed pitch and a targeted media list

• A practical first-outreach plan with follow-up advice

Timeline

4 to 6 weeks

Scope

Outreach and direct contact with journalists are not included. The organisation handles these or commissions them separately.

Outcome

A sharp PR story, concrete media angles and an actionable plan for focused external communication.

Discuss the work programme

Positioning & Evidence Sprint

Build a story that stands up to scrutiny.

From €7,500 excluding VAT, where applicable

Best suited for

Organisations positioning an innovation, new direction or complex proposition for leaders, professionals, purchasers, partners and media.

Includes

• Strategic intake and stakeholder interviews

• Market, audience and stakeholder analysis

• Review of evidence, results and claims

• Core narrative, key messages and three priority themes

• A 90-day communications roadmap and final presentation

Timeline

4 to 6 weeks

Outcome

A distinctive position and evidence-based story that guides PR, sales, stakeholder communication and growth.

Discuss the strategic sprint

PR Momentum

Make one important story relevant and visible.

From €15,000 excluding VAT, where applicable

Best suited for

Organisations with a launch, study, partnership, funding round, proven innovation or societal development with national or sector relevance.

Includes

• Strategic intake, news-value analysis and positioning

• Campaign narrative, key messages, press materials and pitches

• Targeted outreach to relevant national and trade media

• Thought leadership and spokesperson preparation

• Monitoring, evaluation and next-step advice

Timeline

8 to 10 weeks

Outcome

Discuss your PR moment

Strategic Reputation Direction

Senior PR direction without building a full agency team.

From €3,750 per month excluding VAT, where applicable

Best suited for

Healthcare and healthtech organisations with in-house communications or marketing capacity that need senior strategic direction and reputation advice.

Includes

• Ongoing PR and reputation strategy

• Two strategic sessions per month, with preparation

• Advice on opportunities, risks and key moments

• Review of up to two priority stories, pitches or assets per month

• Prioritisation, roadmap updates and limited email consultation

Minimum term

3 months

Scope

Daily delivery, ongoing content production, design, research and extensive media outreach are excluded and quoted separately where needed.

Outcome

Continuity and senior strategic direction without the cost and organisational burden of a traditional full-service agency.

Discuss reputation direction

AI Discoverability & Reputation Scan

See how ChatGPT, Gemini and Google AI describe, compare and recommend your organisation — and which sources shape that picture.

From €3,950 excluding VAT, where applicable

Best suited for

Healthcare and healthtech organisations seeking stronger visibility and credibility in AI search results.

Includes

• Baseline assessment across 25–40 relevant searches

• Comparison with up to three competitors

• Analysis of visibility, sources and inaccuracies

• Review of website, expertise, cases and evidence

• Priority plan for content, PR and technical improvements

Timeline

Minimum 2 weeks

Scope

Exact priorities, capacity and deliverables are agreed in advance in the proposal.

Outcome

Clarity on where the organisation is visible, where trust is lacking and which actions will have the greatest impact.

Discuss the AI reputation scan

Stakeholder Support & Adoption Sprint

Build a shared story before healthcare innovation stalls.

From €9,500 excluding VAT, where applicable

Best suited for

Healthcare and healthtech organisations implementing, scaling or building broad acceptance for an innovation.

Includes

• Interviews with relevant leaders, professionals or partners

• A core story tailored to each priority audience

• Clear explanation of value, evidence and responsibilities

• Ambassador and expert strategy

• Communications roadmap for implementation and scale-up

Timeline

4 to 6 weeks

Outcome

A shared story and practical approach that strengthens trust and accelerates adoption.

Discuss the adoption sprint

Built on experience. Proven in practice.

From hybrid primary care and mental health to healthcare technology and social innovation, PulsPR helps organisations make complex subjects relevant, credible and visible.

Hybrid primary care and digital health

Gezond.nl

Strategic PR around accessible hybrid primary care and digital triage.

• 40% fewer physical GP visits through hybrid care

• AI-powered symptom checker for GPs

• Multiple relevant media moments

Mental health and social impact

SpecialistenNet

Strategic positioning that connected mental health expertise with a broader public conversation.

• 83 media mentions

• 69.2 million impressions

• Visibility in national and trade media

Healthcare robotics and elderly care

Zora Zorgrobot

From technological innovation to a human and socially relevant healthcare story.

• Coverage in national, regional and trade media

• One of the first widely discussed healthcare robots in the Netherlands

• Contribution to the public conversation about healthcare technology

Good PR does not start with media.

Publicity is not an end in itself. PulsPR connects positioning, earned media and thought leadership to a broader objective: building trust around innovation and change.

Strategic clarity

We start with the position, the evidence and the people who need to be convinced.

Healthcare communication experience

Twenty years of experience in positioning, reputation and societal narratives across healthcare, health and technology.

Relevant visibility

Stories that contribute to reputation, relationships and growth — not publicity for its own sake.

Frequently asked questions

Does PulsPR guarantee media coverage?

No. Earned media coverage can never be guaranteed honestly. We do guarantee a thorough strategy, professional execution and targeted outreach to relevant journalists and media.

Why does PulsPR use starting prices?

The required investment depends on the complexity, number of stakeholders, available evidence and desired timeline. You will always receive a clear proposal before work begins.

Does PulsPR work with international companies?

Yes. PulsPR helps international healthtech companies position their innovations and build credibility, visibility and relevant relationships in the Dutch healthcare market.

Are external costs included?

Costs for research, design, video, advertising or specialist partners are scoped and budgeted separately in advance.

Does PulsPR also work with start-ups?

Yes, when there is a credible solution, a concrete market ambition and sufficient budget and capacity for professional PR.

Ready to build your position in Dutch healthcare?

Start with an introductory conversation and receive an honest initial assessment of the opportunities, risks and most suitable approach.

Book a strategic introduction

Email Rob directly