Services & pricing
PulsPR helps international healthtech companies sharpen their position, explain complex innovations and build trust with Dutch media, healthcare leaders and other decision-makers.
Choose the collaboration that fits your current challenge: define your direction, create momentum or build your reputation over time.
Positioning Sprint
Sharpen your position and story.
From €4,500 excluding VAT, where applicable
Best suited for
Organisations that need to position an innovation, new direction or complex proposition clearly and convincingly in the Dutch healthcare market.
Includes
• Strategic intake
• Market, audience and stakeholder analysis
• Sharpened positioning and differentiation
• Central narrative and key messages
• Three PR and thought-leadership themes
• 90-day communication roadmap
• Strategic final presentation
Timeline
2 to 3 weeks
Outcome
A clear position and credible narrative that guide PR, sales and stakeholder communication.
Discuss a Positioning Sprint
PR Momentum
Make one important story visible.
From €15,000 excluding VAT, where applicable
Best suited for
Organisations preparing a market launch, research publication, innovation announcement, funding round or other important communication moment.
Includes
• Strategic intake and news-value analysis
• Positioning of the central story
• Campaign concept and key messages
• Press materials and spokesperson preparation
• Targeted outreach to relevant Dutch national and trade media
• Thought leadership for one executive or expert
• Monitoring and final reporting
Timeline
8 to 10 weeks
Outcome
Greater visibility and credibility among relevant media, healthcare leaders and other stakeholders.
Discuss your PR moment
Reputation Partnership
Build trust and authority over time.
From €5,500 per month excluding VAT, where applicable
Best suited for
Organisations seeking to strengthen their reputation, market position and thought leadership over time.
Includes
• Ongoing PR and reputation strategy
• Monthly strategic session
• Proactive development of news and stories
• Media relations and targeted outreach
• Thought leadership for executives or experts
• Reputation and issue monitoring
• Strategic advice on opportunities, risks and important developments
• Monthly progress reporting
Minimum term
6 months
Scope
Monthly priorities, capacity and deliverables are defined in advance in the proposal.
Outcome
Structured development of your market position, media relationships and authority within Dutch healthcare and healthtech.
Discuss a partnership
From hybrid primary care and mental health to healthcare technology and social innovation, PulsPR helps organisations make complex subjects relevant, credible and visible.
Hybrid primary care and digital health
Gezond.nl
Strategic PR around accessible hybrid primary care and digital triage.
• 40% fewer physical GP visits through hybrid care
• AI-powered symptom checker for GPs
• Multiple relevant media moments
Mental health and social impact
SpecialistenNet
Strategic positioning that connected mental health expertise with a broader public conversation.
• 83 media mentions
• 69.2 million impressions
• Visibility in national and trade media
Healthcare robotics and elderly care
Zora Zorgrobot
From technological innovation to a human and socially relevant healthcare story.
• Coverage in national, regional and trade media
• One of the first widely discussed healthcare robots in the Netherlands
• Contribution to the public conversation about healthcare technology
Publicity is not an end in itself. PulsPR connects positioning, earned media and thought leadership to a broader objective: building trust around innovation and change.
Strategic clarity
We start with the position, the evidence and the people who need to be convinced.
Healthcare communication experience
Twenty years of experience in positioning, reputation and societal narratives across healthcare, health and technology.
Relevant visibility
Stories that contribute to reputation, relationships and growth — not publicity for its own sake.
Does PulsPR guarantee media coverage?
No. Earned media coverage can never be guaranteed honestly. We do guarantee a thorough strategy, professional execution and targeted outreach to relevant journalists and media.
Why does PulsPR use starting prices?
The required investment depends on the complexity, number of stakeholders, available evidence and desired timeline. You will always receive a clear proposal before work begins.
Does PulsPR work with international companies?
Yes. PulsPR helps international healthtech companies position their innovations and build credibility, visibility and relevant relationships in the Dutch healthcare market.
Are external costs included?
Costs for research, design, video, advertising or specialist partners are scoped and budgeted separately in advance.
Does PulsPR also work with start-ups?
Yes, when there is a credible solution, a concrete market ambition and sufficient budget and capacity for professional PR.
Start with an introductory conversation and receive an honest initial assessment of the opportunities, risks and most suitable approach.
Start a conversation