AI · mental health & prevention
From AI start-up to a credible voice on mental health and prevention.
Executive summary
Qogni developed an AI platform that helps organisations identify mental overload early and prevent burnout. PulsPR positioned Qogni not as a product, but as a credible voice on AI, prevention and mental health.
The challenge
The task was not simply to introduce a new product, but to build trust around AI, prevention and mental health.
The strategic question
How do you position a young AI company as a trusted voice on burnout prevention, sustainable employability and the future of mental health?
Our approach
A strategic PR approach centred on social relevance, positioning Qogni around burnout prevention, sustainable employability, AI in healthcare and thought leadership.
Results
Coverage in national and trade media
Topics discussed with leading national newsrooms
Positioned as a voice on prevention
Timeline
Positioning and narrative development, followed by earned media, news creation and thought leadership.
Strategic impact
The campaign positioned Qogni as a substantive voice on mental health, AI and sustainable employability, with social relevance rather than product promotion at its core.
Media & publications
Coverage included MarketingReport, Dutch IT Leaders, DutchCowboys, Nieuws.Marketing, Draadbreuk and other sector and regional platforms.
Our contribution
Strategic positioning · Earned media · Thought leadership · News creation · Media relations · Reputation management
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