Scale-up · sustainability & reputation
Company news was connected to sustainability, B Corp positioning and entrepreneurship, shifting communications from isolated updates to reputation, leadership and thought leadership.
Executive summary
Business performance and sustainability were used to build reputation, media visibility and thought leadership.
The challenge
Sustainability claims and company news compete for attention in a crowded media landscape. The challenge was to turn substantive business developments into credible journalistic topics.
The strategic question
How do you turn company developments such as sustainability, quality and leadership into credible reputation building rather than isolated corporate news?
Our approach
B Corp, CO2 reduction, sustainable product choices and entrepreneurship were developed into separate media angles. Leadership was also used to make the organisation’s story more personal and relevant.
Results
30 media mentions
1.7 million reported impressions
14 backlinks
Coverage in business, marketing and entrepreneurial media
Timeline
2024.
Strategic impact
HelloPrint built visibility in relevant business and marketing media, strengthening both brand positioning and the profile of its leadership.
Media & evidence
The current Dutch source page reports 30 media mentions, 1.7 million reported impressions and 14 backlinks. The impressions figure is retained as a historical monitoring metric and is not presented as verified readership.
Our contribution
Reputation positioning · sustainability narrative · leadership profiling · earned media · thought leadership
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