HEALTHCARE PR IN THE NETHERLANDS · HEALTHTECH · MEDTECH
PulsPR is a senior PR and reputation consultancy for healthcare, healthtech and medtech organisations entering or expanding in the Netherlands. We turn complex propositions into credible positioning, earned media and lasting trust.
A strong healthcare proposition is not enough. To gain traction in the Netherlands, you need evidence that stands up to scrutiny, a position that resonates locally and access to the right media and decision-makers.
In a strategic introduction, we identify your most valuable opportunity in the Dutch healthcare market and the communications priorities needed to move forward.
Explore how healthcare positioning, credible evidence and earned media help organisations build visibility and trust in the Dutch market.
Making digital care accessible
Gezond.nl
Impact
Greater visibility and context around the future of primary care.
View case ↗
Positioning prevention and AI
Qogni
Impact
Visibility in NRC, BNR Zakendoen, FD and specialist technology media.
View case ↗
Making healthcare expertise visible
SpecialistenNet / healthcare professionals
Impact
Stronger authority around specialist healthcare knowledge.
View case ↗
WHAT PULSPR IS ABOUT
Strategy starts with understanding what is at stake.
I help healthcare organisations, innovators and leaders strengthen their position. Through PulsPR and a compact network of senior specialists, I work on strategy, positioning, PR and implementation — from complex innovation to visibility, trust and results.
Healthcare communication is rarely just about attention. It is about trust, legitimacy and the ability to move different stakeholders. That belief shapes how I help healthcare organisations and healthtech companies choose a clear position and translate it into relevant visibility and sustainable growth.
OLVG Patient Panel · GenAI for PR · Healthcare & Governance, Nyenrode from late 2026
PULSPR INTELLIGENCE
Signals from healthcare, policy and technology — selected for what they mean for reputation and positioning.
Policy · 23 Oct 2026
Research consortia for appropriate specialist care expected to open
ZonMw is expected to open a funding call in mid-November 2026 for research consortia focused on appropriate specialist care.
Source: ZonMw ↗
Policy · 22 Oct 2026
New nursing-home data reflects a changing model of elderly care
New figures show elderly care continuing to shift towards living at home longer and alternative care and housing models.
Source: National Health Care Institute ↗
Technology · 21 Oct 2026
SmartIQ reduces radiation exposure during cardiac catheterisation
ETZ is the first hospital worldwide to use SmartIQ in the cath lab, developed with Philips to reduce radiation exposure.
Source: ICT&health ↗
INSIGHT & ANALYSIS
Read how my perspective on communications fundamentally changed — and how that experience now shapes PulsPR.
Read my story
Further reading
Why healthcare communication often fails before the media is contacted ›
AI in the consulting room: how do you build trust when technology listens in? ›
Why healthtech companies often solve the wrong problem ›
Healthcare is changing faster than organisations can explain ›
Positioning, media strategy and PR in healthcare ›
The boardroom matters more than the newspaper ›
How to get a healthcare innovation into the media ›
RESULTS BEYOND VISIBILITY
Book a no-obligation strategic conversation and discover where your strongest opportunities lie.
From healthcare communications and earned media to healthtech positioning and reputation strategy: senior expertise for organisations that need to make change credible.
Reputation & trust
Healthcare innovation & technology
What does a healthcare PR agency do?
A specialist healthcare PR agency helps organisations build trust, reputation and visibility with patients, professionals, media and stakeholders.
Why is communication critical to healthcare innovation?
New healthcare technology only succeeds when people understand why change is needed and trust the solution.
How does PulsPR support AI in healthcare?
PulsPR helps organisations explain and position the societal value of AI and digital healthcare clearly and credibly.
How is reputation strategy different from traditional PR?
Traditional PR often focuses on visibility. Reputation strategy focuses on trust, position and long-term impact.
What does a healthcare PR agency cost?
Fees depend on the communications challenge, required intensity and the role of earned media, positioning and thought leadership. PulsPR works both project-based and on retainer, with a clear scope and outcome-driven approach.
Current developments in Dutch healthcare, policy and innovation, translated into reputation, positioning and media opportunities.
Experience built with organisations and stories across healthcare, government and innovation.
20 years at the intersection of healthcare, technology and societal change. PulsPR is a specialist PR consultancy for healthcare, healthtech, medtech and healthcare innovation in the Netherlands.