Healthcare & wellbeing · workforce & career transition
Strategic PR made an Amsterdam orientation programme for career changers visible.
Executive summary
PulsPR helped an Amsterdam orientation programme attract new people to healthcare and wellbeing by positioning it around career transition, retraining and workforce shortages.
The challenge
The healthcare sector faces structural workforce shortages, while moving into healthcare or wellbeing can feel complex and unclear for potential career changers.
The strategic question
How do you increase entry into healthcare and wellbeing by making a social initiative relevant to career changers, employers, educational institutions and policymakers?
Our approach
We positioned the programme around workforce shortages, career transition, retraining, professional development and cooperation between healthcare and education.
Results
Scaled after 600 registrations
Coverage in Binnenlands Bestuur, Zorgkrant.nl, ELAA.nl and AboutHRM
Visibility around career transition, retraining and workforce shortages
Timeline
Strategic positioning followed by earned media, labour-market communication and stakeholder outreach.
Strategic impact
The campaign reframed the workforce challenge as a social mobilisation around entry, retraining and future-ready healthcare.
Media & publications
Coverage in national and trade media, including Binnenlands Bestuur, Zorgkrant.nl, ELAA.nl and AboutHRM.
Our contribution
Strategic positioning · Earned media · News creation · Labour-market communication · Social positioning · Media relations
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