Climate tech & construction innovation
Paebbl accelerates CO2 mineralisation and turns it into material for the built environment. PR brought science, climate impact and entrepreneurship together in one media narrative.
Executive summary
Scientific innovation was translated into a clear story with societal, commercial and technical relevance.
The challenge
Carbon removal and mineralisation are powerful but complex subjects. The challenge was to make the technology understandable to media outside its specialist niche while preserving sufficient technical depth.
The strategic question
How do you position complex carbon-removal technology across climate, construction, innovation and business media at the same time?
Our approach
The technology was connected to four recognisable journalistic themes: climate, construction, innovation and entrepreneurship. Different angles were developed for different types of media, from impact and technology to growth and practical application.
Results
47 media mentions
4.4 million reported impressions
Coverage by BNR, MT/Sprout and Nederlands Dagblad
Visibility in national and specialist media
Timeline
August 2023 to March 2024.
Strategic impact
Paebbl built a broad media profile that extended beyond trade media. The campaign brought the company to the attention of BNR, MT/Sprout, Nederlands Dagblad, Cobouw, De Ondernemer and other relevant titles.
Media & evidence
The Dutch source page identifies BNR, MT/Sprout, Nederlands Dagblad, Cobouw and De Ondernemer as examples. The 4.4 million figure is retained as reported impressions from historical monitoring, not presented as verified readership.
Our contribution
Climate-tech positioning · science communication · earned media · construction and business media relations · reputation building
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