Climate tech & deeptech
SeaO2 develops technology to remove CO2 from seawater. The PR approach translated a technical and scientific proposition into a story for national, business and specialist media.
Executive summary
Complex deeptech was translated into an understandable societal story with national and international earned media.
The challenge
SeaO2 operates in a highly technical domain where the technology can quickly become too abstract for general editorial teams. The challenge was to make both the mechanism and relevance journalistically clear without oversimplifying the content or overselling the technology.
The strategic question
How do you translate complex scientific innovation into media attention without losing substantive credibility?
Our approach
We developed several journalistic angles around climate impact, technology, entrepreneurship, industry and scalability. This allowed the same core proposition to become relevant to national media, business titles and specialist outlets without changing the underlying substance.
Results
63 media mentions
8.8 million reported impressions
14 backlinks
Coverage in Dutch and international media
Timeline
May to September 2024.
Strategic impact
The campaign built broad credibility around a relatively unfamiliar technology. SeaO2 gained visibility in titles including NRC, BNR Big Five, Nederlands Dagblad and Cobouw, alongside international climate, maritime and technology media.
Media & evidence
The current Dutch source page names NRC, BNR Big Five, Nederlands Dagblad and Cobouw as examples of coverage. The 8.8 million figure is retained as reported impressions from historical monitoring, not presented as verified readership.
Our contribution
Deeptech positioning · narrative development · earned media · business and trade media relations · international visibility
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