Healthcare · mental health & social impact
From mental health to social impact.
Executive summary
SpecialistenNet wanted to bring mental health higher on the public agenda. PulsPR translated specialist expertise into recognisable stories and built visibility and authority with national media and relevant stakeholders.
The challenge
Mental health is complex and sensitive. The challenge was to make specialist knowledge understandable and authoritative for a broad audience without losing nuance.
The strategic question
How do you turn specialist knowledge about mental health into stories that reach the public agenda and create social impact?
Our approach
Strategic positioning, thought leadership and one consistent narrative around mental health, connected to current social themes and a targeted media and stakeholder approach.
Results
83 media mentions
69.2 million impressions
€1.6 million AVE
Timeline
Phase 1 — Positioning and narrative. Phase 2 — Media and thought-leadership programme. Phase 3 — Scaling to national visibility and social impact.
Strategic impact
Mental health gained more space in the public debate, while SpecialistenNet became visible as an authoritative voice on mental health and social impact.
Media & publications
Coverage in national and trade media on mental health, healthcare and wider social themes.
Our contribution
PulsPR developed the strategy, positioning, narrative and earned-media programme — from message to publication.
Mental health deserves stories that people can understand and feel. That is where social impact begins.
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