Healthcare · chronic bowel disease & social impact
Strategic PR brought chronic bowel disease higher on the public and medical agenda.
Executive summary
PulsPR helped Stichting GUTS turn an underexposed health issue into a matter of public urgency, making chronic bowel disease accessible and credible for public and medical audiences.
The challenge
The challenge was to make a complex medical subject accessible to a broad audience while building credibility with patients, healthcare professionals, policymakers and media.
The strategic question
How do you make an underexposed health issue visible and urgent so awareness, public involvement and support for research can grow?
Our approach
A strategic PR approach combining social relevance, patient stories, research, innovation and fundraising with current developments and human-interest storytelling.
Results
Visibility in national media
Healthcare trade and regional media coverage
At least 16 publications in the media report
Timeline
Positioning and story development, followed by earned media, human-interest storytelling and public agenda setting.
Strategic impact
By combining medical substance with personal stories, Stichting GUTS became visible as a credible organisation advocating for patients, research and structural improvement in care.
Media & publications
Coverage included De Telegraaf, Skipr, Zorgkrant.nl, Zorgnieuws, regional media and specialist healthcare platforms.
Our contribution
Strategic positioning · Earned media · Human-interest storytelling · News creation · Media relations · Public agenda setting
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