Perspectives on healthcare communications, healthtech adoption, earned media and reputation in the Dutch healthcare market.
HEALTHCARE PR · NETHERLANDS
Healthcare public relations in the Netherlands: what international health companies need to know
A practical guide to Dutch market entry, media relevance, evidence, stakeholder trust and healthcare PR.
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POSITIONING · MEDIA STRATEGY · PR
Positioning and PR in healthcare: from a strong proposition to relevant media attention
How healthcare organisations and healthtech companies sharpen positioning, build evidence and create relevant media attention.
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AI · TRUST · CLINICAL PRACTICE
AI in the consulting room: how do you build trust when technology listens in?
Why implementation, patient questions, evidence and accountability should shape the communication before launch.
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HEALTHCARE CHANGE · 2027
Healthcare is changing faster than organisations can explain
Five communication challenges around scarcity, responsibility, evidence, collaboration and execution capacity.
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REPUTATION · GOVERNANCE · LEADERSHIP
The boardroom matters more than the newspaper
Why reputation is often determined by strategic choices long before an organisation appears in the media.
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HEALTHTECH · ADOPTION
Why healthtech companies often solve the wrong problem
Why promising pilots stall when workflow, ownership, evidence and adoption are treated as secondary issues.
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HEALTHCARE INNOVATION · MEDIA
How to get a healthcare innovation into the media
When healthcare innovation becomes newsworthy and how evidence, timing and human relevance create earned media.
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HEALTHCARE COMMUNICATIONS
Why healthcare communication often fails before the media is contacted
Why the real communication problem often starts in governance, evidence and stakeholder alignment before any journalist is called.
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AI · PERSONAL HEALTH · DATA
AI may soon know more about my health than I do. But who remains in control?
A personal perspective on wearables, medical data, AI, prevention and patient control.
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WHY PULSPR · PATIENT PERSPECTIVE
I thought PR was about media. Until I became a patient.
How healthcare, recovery and rehabilitation changed my view of communication, trust and reputation.
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