Healthtech PR Netherlands
20+ years of PR experience · Dutch healthcare market expertise · Healthtech, MedTech and digital care
International healthtech companies often arrive with a product narrative that works for investors but not for the Dutch healthcare market. Healthcare decision-makers want to know what problem changes in practice, how the product fits workflows, what evidence supports the claims and who remains responsible when technology is used.
Market positioning
Clarify the healthcare problem, target users, differentiation and evidence behind your proposition.
Earned media
Build relevant visibility in Dutch national, business, healthcare and technology media.
Trust and reputation
Prepare for questions about evidence, privacy, adoption, clinical responsibility and commercial interests.
What makes healthtech PR different?
Healthtech PR sits between technology, healthcare and public trust. A credible story must be understandable to journalists and investors without losing the nuance clinicians, healthcare executives and regulators expect. The technology is rarely the story on its own.
For companies entering the Netherlands, the challenge is also local: healthcare structures, procurement, professional autonomy, patient interests and media expectations differ from other markets.
From market entry to category authority
The first objective is credibility: can the market understand the problem you solve and trust the evidence? The next is relevance: can journalists and decision-makers connect your technology to a live healthcare challenge? Over time, strong positioning can turn founders and experts into recognised voices in the category.
Where healthtech PR creates leverage
Different moments require different communication strategies.
Market entry: translate an international proposition into the language, evidence and stakeholder concerns of Dutch healthcare.
Funding and growth: connect company news to a wider healthcare or technology story rather than treating the round itself as the message.
Clinical evidence and pilots: explain what has actually been demonstrated, the limits of the data and why the result matters in practice.
Partnerships and adoption: make the value for healthcare organisations, professionals and patients clear without turning the story into sales copy.
Founder and expert positioning: build a substantive public voice around the problem your company understands best.
Healthtech, MedTech and digital care
PulsPR works with companies where technology meets healthcare delivery. The strongest stories connect product capability to clinical reality, accessibility, workforce pressure, patient experience or measurable quality.
The disciplines: positioning, evidence, media relations and thought leadership
We first define the position your company can credibly own. Then we separate proven results from ambition, identify the audiences and journalists that matter, and develop founder or expert perspectives that contribute to the wider healthcare debate.
Reputation risk in healthtech
Healthtech companies can face scrutiny around privacy, AI, patient safety, accessibility, procurement and commercial incentives. The best time to prepare answers is before attention arrives. Strong PR includes the ability to explain what the technology cannot yet do.
Launching a healthcare innovation in the Dutch media
A launch becomes news when it reveals a relevant change: a measurable improvement, a new answer to an urgent problem, a strong partnership or evidence that challenges assumptions. Product features alone rarely create durable editorial interest.
Common mistakes in healthtech PR
We repeatedly see the same problems:
• Leading with technology instead of the healthcare problem.
• Using investor language and unqualified claims in a clinical market.
• Treating a funding round or launch as automatically newsworthy.
• Pitching the same story to business, technology and healthcare journalists.
• Going public before questions about evidence, privacy and responsibility are resolved.
Why international healthtech companies choose PulsPR
PulsPR combines Dutch healthcare market knowledge with senior PR strategy and hands-on media relations. You work directly with Rob Lagendijk, with one objective: make the company credible and relevant to the people who can accelerate or challenge adoption.
Explore healthtech cases or book a strategic introduction.
Positioning Sprint
For organisations that want to sharpen their position, differentiation and central narrative.
PR Momentum
For a market launch, research publication, innovation or another important communication moment.
Reputation Partnership
For organisations that want to build visibility, relationships and authority over time.
For organisations that want to build visibility, relationships and authority over time.
Healthtech · mental health, prevention and AI
Qogni
AI and mental health prevention positioned through founder narrative, evidence and targeted media outreach.
• 40% fewer physical GP visits through hybrid care
• AI-powered symptom checker for GPs
• Multiple relevant media moments in primary care
Healthcare · hybrid primary care and digital health
Gezond.nl
Hybrid primary care translated into a credible story for patients, GPs and national media.
• 83 media mentions
• 69.2 million impressions
• Visibility in national and trade media
• Visibility in national and trade media
Healthcare · care robotics and elderly care
Zora Care Robot
Care robotics positioned through practical relevance, adoption and the future of elderly care.
Healthcare technology and elderly care.
• Coverage in national, regional and trade media
• One of the first widely discussed healthcare robots in the Netherlands
• A broader public conversation about healthcare technology
Publicity is not an end in itself. Good PR starts with a clear position, demonstrable relevance and a story that earns trust.
Strategic clarity
We start with the organisational challenge and the people who need to be convinced.
Healthcare communication experience
Twenty years of experience in positioning, reputation and societal narratives across healthcare, health and technology.
A personal approach
Direct strategic counsel and access to a relevant network of media contacts and specialists.
What does a healthtech PR agency do?
A healthtech PR agency helps technology companies define a credible position, explain complex innovation, prepare evidence and build relevant relationships with healthcare, business and technology media.
When is a healthtech company ready for PR?
When you can clearly explain the healthcare problem, the target users, what your product changes and what evidence supports the story. Early-stage evidence can be enough if its limitations are communicated honestly.
Can PulsPR support market entry in the Netherlands?
Yes. PulsPR helps international healthtech and MedTech companies adapt positioning, proof points and media strategy to the Dutch healthcare market.
Does PulsPR guarantee Dutch media coverage?
No. Earned media cannot be guaranteed honestly. We do guarantee rigorous positioning, professional execution and targeted outreach based on genuine editorial relevance.
What is the difference between healthcare PR and general PR?
Healthcare PR focuses specifically on the health sector and considers patient interests, medical integrity, oversight and societal sensitivity. While general PR often seeks attention, healthcare communication centres on demonstrable relevance and trust among patients, professionals, executives and media.
Which healthcare organisations does PulsPR work with?
PulsPR works with hospitals and academic medical centres, mental health organisations, elderly care, GP and primary care, patient organisations, and healthtech, medtech and digital health companies seeking a credible position in the Dutch healthcare market.
How do you approach crisis communication in healthcare?
Effective crisis communication in healthcare is prompt, factual and transparent. It starts with one designated spokesperson, a clear timeline of facts and consideration for patient and stakeholder interests. The first 24 hours often shape how a situation develops.
What is reputation management in healthcare?
Reputation management in healthcare is the continuous work of building and protecting trust, authority and relationships with media and stakeholders. It is not a one-off campaign, but ongoing work on positioning, visibility and preparation for critical moments.
How does thought leadership work for healthcare executives?
Thought leadership positions an executive or expert as an authoritative voice on a relevant issue. It requires a clear point of view, substantive evidence and consistent visibility in media, publications and stakeholder conversations — not self-promotion.
How do you launch a healthcare innovation in the media?
A healthcare innovation becomes newsworthy when it answers why it matters, to whom and why now. Combine a clear story with reliable evidence, a human perspective and access to the right spokesperson, then approach relevant national and trade media.
Does PulsPR work with healthtech start-ups and scale-ups?
Yes, when there is a credible solution, a concrete market ambition and sufficient budget and capacity for professional PR. For young healthtech companies, a credible position in the healthcare market is particularly important.
How do you measure healthcare PR results?
Results are measured against agreed goals: the quality and relevance of media coverage, visibility among the right audiences, strengthened position and reputation, and contribution to wider organisational goals. Publication numbers say little without context.
Book a strategic introduction and get a senior first assessment of your positioning, evidence, media opportunity and market-entry narrative.
Book a strategic introduction